Documentary Depth with Commercial Clarity
Content for Brands.
Agile production that brings authentic stories to life.

As a Director/Editor hybrid, I offer the agility of a creator with the cinematic quality of a production house. You own the brand strategy; I execute the visual assets. It’s a simple arrangement. I act as a senior production partner who takes your brief and turns it into high-end reality.

Nike -

Johnson & Johnson -

McDonald's -

Visa -

Adidas -

Center Parcs -

NS International -

Vattenvall -

Nationale Nederlanden -

Rabobank -

KLM -

Heineken -

Nike - Johnson & Johnson - McDonald's - Visa - Adidas - Center Parcs - NS International - Vattenvall - Nationale Nederlanden - Rabobank - KLM - Heineken -

Client: Nike / This Memento
Project: Ma'Kel

The Brief: Portrait of a young football talent rising through the ranks in South East London.

The Approach: We skipped the standard sports commercial gloss. No big lighting setups, no staged drills. We kept the crew small to stay mobile and capture the reality of Ma'Kel’s routine in his own environment.

The Output: A versatile hero asset deployed across the entire Nike ecosystem.

Client: Johnson & Johnson / PassionBrand UK
Project: The Dancer

The Brief: Humanize the technology behind J&J’s intraocular lenses. The objective was to drive product uptake by shifting the narrative from clinical specs to life-changing results.

The Approach: Filmed on location in Sarasota, Florida, we focused on Barbara’s passion for dancing.
We demonstrated the product's value through action and emotion rather than explanation.

The Output: The film became the centerpiece of a global campaign to drive product sales.

Client: Nike / This Memento
Project: Basketball is Like a War

The Brief: Originally initiated as a casting search for a wider Nike campaign. The objective was simply to scout authentic voices within the North London basketball community.

The Approach: Sometimes the character outweighs the brief. When we met Chinedu at his home court in Turnpike Lane, his intensity was too powerful to cut down into a montage. We wanted to build a dedicated short film around him and let this philosopher speak.

The Output: A short documentary featuring Chinedu.

Client: Joep Beving
Project: Trilogy

The Brief: Document the rise of modern classical pianist Joep Beving across the span of his defining trilogy of albums: Solipsism, Prehension, and Henosis.

The Approach: We embedded with Joep for over five years, filming on and off to capture the genuine evolution of his music and life. The production required patience and extreme trust, allowing us to document the quiet, unscripted moments that define Joep’s approach.

The Output: A cinematic documentary released to mark the trilogy's conclusion. Beyond the release, the project represents a massive archival achievement—preserving a half-decade of exclusive history. This footage is currently serving as the foundation for a developing feature-length documentary.

Client: Rabobank / Ogilvy
Project: Hypotheek binnen een Week (Mortgage within a Week)

The Brief: Validate the bold promise of Rabobank’s new service: a mortgage approval within seven days. The objective was to prove speed and reliability using real customer evidence, not scripted actors.

The Approach: Extreme agility meets corporate compliance. We sourced real applicants and filmed them. To match the campaign promise, the production itself was designed for rapid turnaround—shooting, editing, and delivering broadcast-ready commercials in near real-time.

The Output: A national TV campaign that felt urgent and authentic. This project validates the power of the "Agile Production" model: delivering high-stakes broadcast work for a major financial client under deadlines that would break a traditional agency workflow.

Client: Adidas
Project: Triple Black
Role: Executive Producer / Production Partner
Director: Billy Pols

The Brief: Create a high-impact, cinematic launch film for the Triple Black collection. The goal was to produce a piece of visual art.

The Approach: I build the team around the story. For this project, the brief required a specific visual signature so we brought in director Billy Pols to execute the job. With nifty camera work and expert choreography to match.

The Output: Adidas spot “Triple Black” has been shortlisted for a BFFF in Berlin in the best experimental category.

Branded Web Series:
original stories made with and for brands

Client: Craft
Project: Op Zoek Naar Smaak (In Search of Taste)

The Brief: Launch a branded web series. The goal was to connect the Craft brand with a broader audience through entertainment-first content rather than traditional advertising.

The Approach: We teamed up with chef and presenter Perry de Man to take viewers on a culinary road trip. The format was designed to be loose, energetic, and unscripted.

The Output: A multi-episode branded series that successfully engaged local audiences and press. The project generated significant PR coverage (Open Rotterdam, Bier Magazine) and demonstrated how brands can act as publishers, creating long-form entertainment that retains viewer attention far longer than a standard commercial.

Client: Adidas / EuroLeague
Project: The Euro Game

The Brief: Activate the partnership between Adidas and the EuroLeague. The objective was to build hype leading up to the Final Four by connecting the professional league with basketball of young digital creators.

The Approach: A European road trip. We followed three key basketball influencers across the continent, documenting their journey on local street courts, they played matches in each city and got to train with Pro Ballers. To finally play at the massive stage of the EuroLeague Final in Vitoria-Gasteiz.

The Output: A dynamic content series that bridged the gap between street culture and professional sports. By combining influencer reach with big brand storytelling, the campaign delivered high-engagement assets for Adidas’ and Euroleague’ social ecosystem, culminating in real-time coverage of the main event.

Client: Self-Initiated / Published in Het Parool
Project: Garagevrienden

The Initiative: This didn't start as a commission; it started as a passion project to work on learning documentary photography. I wanted to capture the final days of the 'Klaprozenbuurt'—an industrial enclave in Amsterdam-Noord facing demolition—before it disappeared forever.

The Approach: I spent four months embedded in the garages. Drinking horrible coffee but having a great time and meeting amazing people.

The Output: A comprehensive photo essay that was picked up and featured as the cover story for PS Magazine (Het Parool).
Article written by Kees van Unen